Archivos de la categoría Attribution Modeling

Direct traffic and attribution models

In this article we will give you a brief introduction of how to measure direct traffic and how the conversion value changes depending on the attribution model you decide to use.

What is direct traffic?

Direct traffic is a kind of traffic source as could be SEM, emailing, Display, Referer or Organic. Direct traffic could be defined as any traffic a webpage receives directly, meaning, either a user has typed the URL and push enter or the user has landed on your webpage by the use of a bookmark.

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