So we would like to launch a PPC campaign in Google or Bing and we have not clue which keywords to use. Well, It may sounds complicated at first but, once you finish this post you will have a clear idea of what to do.
How to start?
First of all, you would need to analyze all the words you have on your website so that you can define your business strategy in your SEM campaigns. In order to do so, we can use Google Keyword Planner to check and obtain some keywords ideas grouped by adgroups and campaigns. Google Keyword Planner, is a great way to start since it gives us a lot of useful information and we can even detect if Google understand that our website content is the content we are aiming for and if it is related to our business goal. Sigue leyendo Effective Keywords for SEM Campaigns
In this article we are going to show you the ultimate checklist of how to keep your products updated and some tips to help you improve your sales conversion.
We will proceed by reviewing all the critical points in order to take the wiser decision and optimize your product feed.
Sigue leyendo The ultimate checklist for your shopping campaigns
When launching PPC Display campaigns, most of the times we know it is not profitable if our aim is to generate leads. Therefore, we do not even think about launching one of this kind as we assume it will not be profitable. But, have you tried to apply sepecific segmentations for your Display campaigns?
Generally, when creating a Display campaign, it is because we have one of the following type of goals in mind. We will proceed by briefly explain the three of them and focusing in the last one, lead generation.
Sigue leyendo PPC Display Campaigns for Lead Generation
As you know, by the end of November we got Black Friday, that day where e-commerce companies get “crazy” and offfer their products with very large discounts and offers.
If you want your Black Friday to become more golden than black, do not miss the following tips:
1. Prepare and leave your server ready to absorb a high volume of users and most likely amount of sales.
It would be very a misfortune if we had lost a large amount of sales because of a slow server.
Sigue leyendo Top 12 Google Shopping Tips for Black Friday
Adinton is a tool that allows you to better optimize your SEM campaigns as for example, adwords campaigns, and also automates many of the repetitive tasks that you perform on a daily basis:
Sigue leyendo Automate your Adwords tasks and generate more Sales!
When we are presented with the scenario that we seem to be spending a fortune in Google Adwords ,because the average CPC within our sector is 2€, 3€ or even 10€ per click, the important questions to ask are “ How can we become profitable with such a high CPC? How can we become profitable in an industry where we have to spend such a large amount of our monthly budget just to get our ads shown?”
Sigue leyendo Top tips to stop losing money on Google Adwords