So we would like to launch a PPC campaign in Google or Bing and we have not clue which keywords to use. Well, It may sounds complicated at first but, once you finish this post you will have a clear idea of what to do.
How to start?
First of all, you would need to analyze all the words you have on your website so that you can define your business strategy in your SEM campaigns. In order to do so, we can use Google Keyword Planner to check and obtain some keywords ideas grouped by adgroups and campaigns. Google Keyword Planner, is a great way to start since it gives us a lot of useful information and we can even detect if Google understand that our website content is the content we are aiming for and if it is related to our business goal. Sigue leyendo Effective Keywords for SEM Campaigns