Requisitos para ser un Director de Search Engine Marketing

Hace ya prácticamente un años publicamos los requisitos que debería tener un Responsable SEO, ahora he encontrado esta oferta de trabajo para trabajar como director de Search Engine Marketing en Estados Unidos.

Director Search Engine Marketing
Reports To-Vice President-Search

My client is offering one of the most exciting opportunities that I have seen in a long time. This is a chance to get in to a vertical of search engine marketing that has not been mastered. My client is on the verge of controlling the local search engine marketing space and needs your help to get to the next level.

Position Summary:
In charge of tactical campaign management for category-focused lead generation product offered to small businesses nationwide.

Essential Job Functions:

1. Implementation, management, and testing of paid-placement search engine marketing campaigns, driving cost-effective, qualified traffic from geographically-defined trade areas to targeted landing pages.
2. Implementation, management, and testing of targeted landing pages to improve conversion of traffic into qualified leads for small business advertisers.
3. Category management. Continual testing, measurement, evaluation, and improvement of campaign results for each major business category.
4. Reporting, analysis, and communications. Must be able to leverage data to make high-impact recommendations and to persuade others in the organization.
5. Participate in the development of business requirements and project management to implement the systems and processes necessary for the future of the Search Engine Marketing organization.

Required Skills / Experience:

* PPC campaign management.
* Website optimization.
* Testing; specifically focused on optimization of conversion.
* Experience in campaign analysis and reporting.
* Ability to use data to guide organizational decision-making and to build a compelling case for action.

Preferred Skills / Experience:

* Local Search Marketing experience and/or experience in traffic generation from geographically-defined trade areas.
* Evaluation, selection, and implementation of Internet marketing tools, including tools for PPC campaign management, measurement, web analytics, and landing page optimization.
* Lead generation with emphasis on conversion of clicks into phone calls.

Education: Undergraduate degree required.

Preferred majors: Business Administration, Marketing.

No es que me parezca poco, pero el puesto parece muy buen trabajo. En España como siempre nos pasamos exigiendo a los demás y no llegamos cuando nos tenemos que exigir a nosotros mismos.

Por si hay algún interesado… Trabajo Director SEM

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