Desmarkt

Recientemente han colgado en Blog Oficial de Google un post sobre el futuro del Search. Aquí os dejo algunos puntos que me han llamado la atención:

First, why couldn’t I do these searches right then, when I needed to? Because search still isn’t accessible enough or easy enough. Search needs to be more mobile – it should be available and easy to use in cell phones and in cars and on handheld, wearable devices that we don’t even have yet.

Qué razón tienes, espero que ahora que la entrada de más móviles con Wi-Fi se acelere la entrada de internet en el móvil, en espera de una tarifa plana como sucede en los hogares.

This notion brings up yet another way that “modes” of search will change – voice and natural language search. You should be able to talk to a search engine in your voice. You should also be able to ask questions verbally or by typing them in as natural language expressions. You shouldn’t have to break everything down into keywords.

Esto ya me empieza a dar un poco de miedo, no estoy acostumbrado a hablar con voz con máquinas, si mediante ellas. Cómo podremos comprar anuncios de Adwords? :S

Further, why should a search be words at all? Why can’t I enter my query as a picture of the birds overhead and have the search engine identify what kind of bird it is? Why can’t I capture a snippet of audio and have the search engine identify and analyze it (a song or a stream of conversation) and tell me any relevant information about it? Services that do parts of that are available today, but not in an easy-to-use, integrated way.

En imágenes ya hemos visto que el tema está bastante avanzado. Pero en audio? Si por ejemplo un usuario quiere buscar una canción, teniendo grabada un trozo de la misa, subiendo este trozo al buscador deberia encontrarla,… pero qué pasa con las canciones de reggaeton? la base en todas son practicamente la misma? y si a google le cuesta “indexar” canciones heavies?

One answer is clear: search engines of the future will be better in part because they will understand more about you, the individual user

Se confirma que google cada vez nos trata no colectivamente, tendremos que empezar a pensar en patrones de comportamiento, más allá de las “costumbres en las búsquedas”.

Since location is relevant to a lot of searches, incorporating user location and context will be pivotal in increasing the relevance and ease of search in the future.

Another element of personalization is social context. Who am I friends with, and how do I relate to them? How can I harness their knowledge more efficiently? For example, I have a friend who works at a store called LF in Los Angeles (hence, the question about LF in San Francisco). By itself, “LF” is a very ambiguous acronym. According to the first page of search results on Google, it could refer to my friend’s trendy fashion store, but it could also refer to Leapfrog Enterprises, low frequency, Lebhar-Friedman, Li & Fung Investment Group, LF Driscoll Construction Management, large format, or a future concept car design from Lexus. Today, the person typing “LF” has to figure out which is the right result – to “disambiguate” the ambiguous term – but this is something that the search engine needs to get better at. Perhaps we’ll understand the semantics of the question about where LF in San Francisco is, and infer that LF is a store. Or maybe, search could analyze my social graph and realize that one of my friends works at LF, that I saw that friend this weekend, and that in that context “LF” refers to her place of employment. Algorithmic analysis of the user’s social graph to further refine a query or disambiguate it could prove very useful in the future.

Este último sí que puede ser la bomba…

En resumidas cuentas, demasiados cambios en los próximos años, que puede hacer de la profesión mucho más interesante si cabe. Y esto sólo es Search, qué nos depararán el resto de formas de promoción?