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Top tips to stop losing money on Google Adwords

When we are presented with the scenario that we seem to be spending a fortune in Google Adwords ,because the average CPC within our sector is 2€, 3€ or even 10€ per click, the important questions to ask are “ How can we become profitable with such a high CPC? How can we become profitable in an industry where we have to spend such a large amount of our monthly budget just to get our ads shown?”
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